Mission
The Calgary JCC serves as the Jewish ‘living room’ of the community, while offering social, educational, recreational and cultural programming to individuals and families of all ages, stages and backgrounds.

Vision
To be the spark that keeps our community involved, engaged and constantly building on its own success.

Brand Essence / Headline
The place where everyone knows your name.

Values
Honesty
Accountability
Community
Collaboration
Family
Wellness
Integrity
Jewish Identity

Strategic Intentions
1. Community living room
    Be widely recognized as the hub for Jewish culture in Calgary.
2. Every person from every generation matters
    Meaningful and relevant programs for all generations.
3. More together than alone
    Demonstrate, even lead, community partnerships / collaborations to make a coordinated
    and bigger difference.
4. Be the ‘go to’ wellness centre in the SW
    Be the consensus leader in fitness, recreation and wellness programming in SW Calgary.
5. Be financially responsible and sustainable
    Strive to always be operationally sustainable.

Taglines
Live Up^TM
There's something about this place

Board Priorities
1. Financial sustainability.
2. Profitably export programs.
3. Build strategic relationships.
4. Investigate community perceptions of the JCC.